top of page
Software : Maya | C4D | Substance Designer | Arnold | Photoshop
Role : Modeler | Texture Artist | Rigging Artist
Team Size : 2 ( Cooperation )
Project Duration : 2 Months
In order to strengthen TuSimple’s brand identity and enhance corporate cohesion, I was assigned the task of upgrading the corporate mascot. TuSimple’s original mascot was a cute white bear. Considering the company's business direction, we decided to select three keywords as the guideline of our redesign: safe, technological, and friendly. We retained its obvious features, modified part of the body proportions, and added more details to make the appearance more fashionable and delicate.
Model V.1 based on original appearance
Our New Design Draft
Model V.2 Four View
Concept Vehicle Look Development
This project allowed me to fully participate in an IP upgrade process. In this process, I obtained a deeper understanding of the popular toy design trend and discovered the aesthetic preference of young people. As a result, the new mascot appearance and its derivatives become very popular among colleagues, which gave me great encouragement.
bottom of page